Susan Ormont - RISK VERSUS REWARD: A SIMPLE GUIDE FOR INVESTING IN REAL ESTATE

• 29% of sellers’ agents representing staged homes reported an increase of 1% to 5% of the dollar value offered by buyers when compared to similar unstaged homes. • 39% of sellers’ agents said that staging a home “greatly decreases” the time required to sell a home. • 49% of buyers’ agents said that staged homes had an effect on the way most buyers viewed a home. • 38% of sellers’ agents said they stage all homes prior to listing them for sale. • The rooms most commonly staged include the living room (83%), kitchen (76%), master bedroom (69%), and dining room (66%). Buyers’ agents cited the guest bedroom as the least important room to stage. • Making repairs, both small and large, go a long way toward attracting a buyer. Real estate professionals know that getting your home into shipshape condition achieves these goals. • A well-maintained house receives more and higher offers. • A house in good shape will fly through inspections. • Showing a house in good shape allows you to point out your home’s great features. • Most buyers will grab on to any flaw as a bargaining chip to reduce the price. If all repairs are made prior to showings, a buyer won’t have imperfections to use as bargaining tools. In another survey, Realtors® believe that there are several ways that staging a home affects the views of buyers; 81% of Realtors® said that buyers are more likely to see the property as a future home; 46% said potential buyers are willing to walk through a house that is showcased online; 45% said decorating a home to the tastes of

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