Susan Ormont - RISK VERSUS REWARD: A SIMPLE GUIDE FOR INVESTING IN REAL ESTATE

CHAPTER 15 Why Curb Appeal Matters

Imagine driving up to a house for the first time: The paint is peeling, the front door needs a fresh color, dead shrubs litter the yard, and flowers are literally dying on the vine. What would you think? Even if two of these things were true, what would you think? Now, imagine driving up to the same house. The trim is freshly painted, shrubs are neatly pruned, and perennial plants provide a blast of color. What would you think? The point is, when it comes to impressing a potential buyer, your flip’s (or for that matter any property's) outside is, arguably, more important than its inside. The outside creates the first impression, which influences everything the buyer sees thereafter. If the house has curb appeal, buyers walk in, impressed, looking to be further impressed by your home’s interior. If the yard is a mess, buyers already have a bad impression of your property that the inside must overcome. You don’t have to spend $25,000 on brand-new landscaping to give your home added curb appeal. Here are ways to spend much less and get a big bang for your curb appeal buck:

CLEAN UP!

This might seem obvious, but you’d be surprised how often I view a home with a messy, littered yard.

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