Rafael Falero - HOW I SELL HOMES OTHERS FAILED TO SELL

The key to finding accurate, comparable sales is to find the properties that are closest in location, condition, square footage, features, etc.

HOW TO DETERMINE WHI TERMINE WHICH COMPARABLE SALES Y LE SALES YOU SHOULD USE AND WHICH TO IGNORE

The following comparable sales should not be used. Very few of these properties sell for a fair value. This is why each property type is not good for comparable sales. Bank-Owned/REO Properties: Banks always sell their homes for less than they are worth. The average bank-owned home in today’s market is selling for 5% to 10% less than its fair value. This is true even for homes that are in good shape. Short Sales: Buyers and their agents hate short sales because they are tricky and unreliable. A buyer often falls in love with a short- sale home, only to find out the banks won’t approve the short sale. Agents don’t like to show them for the same reasons. As a result, the pool of buyers for a short sale is much smaller than for a regular listing. Ugly Homes: These are unappealing homes that aren’t kept up. People buy houses because of emotion. Logic doesn’t always apply. As a result, a well-kept-up home will sell for more money. Well-maintained homes sell for 10% to 15% more than unappealing homes. We have witnessed professionally staged homes sell for 20% more than an unstaged property.

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