“highest and best use” of your property. • Incorrect pricing can result in wasted time and selling your home for less than it’s worth. • Market conditions affect the price. Know whether you’re in a buyer’s or seller’s market. • Online sources, such as Zillow and Realtor.com, provide good market and pricing information. • An appraiser or real estate agent can help you determine an accurate price. • Bank-owned/REO properties, short sales, and “ugly homes” aren’t helpful for price benchmarking. • Try sales incentives, such as decorating allowances, home warranties, or offering to pay closing costs.
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