CHAPTER 13 Finding Buyers
The two most valuable tools for finding the right buyers for your home are 1) an aggressive online marketing plan and 2) strategic pricing. You now understand the importance of pricing and how real estate is mostly technology-driven, so how do you find buyers? As reported in the 2021 NAR® Home Buyer and Seller Generational Trends, across all ages of home buyers, searching online is the first step people take to find properties: “97% of home buyers used the internet to search for homes. As a result of an internet home search, buyers most often walked through the home that they viewed online, followed by viewing the exterior of homes because of searching online for properties.” - NAR®. Fully 90% of home shoppers use the internet to search for properties using syndicated realty websites. But, even though your home can be seen from anywhere, don’t rely on exposure alone.
INBOUND MARKETING
According to Trust Media,
“Inbound Marketing is a marketing strategy where businesses implement tactics to ‘get found’ by customers. Inbound Marketing involves creating a dedicated website and providing valuable content for your customers, promoting your remarkable content, building customer relationships, and overall ‘pulling’ the customer toward you. Inbound Marketing strategies create brand awareness, improve Search Engine Optimization, create thought leadership, develop valuable customer relationships, establish credibility, and build trustworthy reputations.” 79
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