When you’re ready to place your ad, ask your local newspaper when most other real estate ads run. Most often, this will be on weekends. Aim for the same time frame for your ad. Most home buyers will know when the real estate ad sections run, and that is when they’ll be looking.
Keep in mind that placing this kind of ad can be tricky.
Federal fair housing laws are strict, and anything that could be considered discriminatory is dangerous—even if you mean nothing harmful by it. Nothing in your ad should even allude to discrimination against potential buyers based on:
• religion • race
• national origin • familial status • disabilities • any number of other factors
Check out more information on this at the US Department of Housing and Urban Development site at HUD.gov. Get a high-quality sign. You absolutely need a high-quality sign for your yard. Although many people go to the internet for their first-stop home shopping these days, a sign lets potential buyers know they’ve found the right place when hunting for your property. Some folks still take the time to drive around and search out homes they find appealing, and they find them by the signs (and curb appeal!).
Your sign should not be poster paper scrawled on with a Sharpie
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