shots, and call it good enough.
Good photographers know what to do to make their subject look its absolute best. Whether it’s a cute puppy, a newly married couple, or a home for sale, professional pictures are a necessity. You must view your house from a buyer’s perspective. Even if you don’t hire a photographer, at least get someone to touch up the pictures and make them look their best.
SWEETENING THE DEAL
What can you do to sweeten the deal for the buyer? Everyone is looking for a deal. If people think they are getting a bargain, they are going to hear that little voice inside their head saying, “Do it! Don’t pass it up!” Marketers have used this method for centuries because it works. If you want to convince someone to buy your home, offer them something no one else is offering. Even something that seems insignificant to you could close the deal for the buyer. For example, an agent had been trying to sell a home for almost a year and was ready to give up. He had come very close to selling the house at one point, but the deal fell through. Getting people interested in the home was not a problem. Buyers were looking at a lot of homes in the neighborhood. This listing was one of the nicer ones in that area. That was a problem. Yes, the house was nice, but so were a few other houses in the neighborhood, and this house was priced above the others. The agent could not close a deal on this house because everyone would eventually turn their interest to one of those other homes.
Fortunately, he talked the owner into “sweetening the deal.” He
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