One of the owners whose townhouse backed up to this yard area was able to sell his townhouse for a higher price. It set his property apart from others on the market. His home had a characteristic—the yard—shared by fewer than 10 percent of the others. He had the only available listing offering that feature. With this easy point of difference, the house sold for a higher price. Another townhouse seller in the same complex found a different unique feature. He didn’t have a yard, but he was still able to use his location to his advantage. His property backed up to a lake and fountain. That extra feature helped him sell his townhouse quickly and for a great price. + You might have a private location. For instance, your lot might be partially concealed by trees, or you might have an empty lot next to you. Use this to market your property. + Youmight have a unique backyard. If you have a larger backyard than your neighbors do, use that to your advantage. + A shady backyard can also help you sell your property. Some people like the idea of lounging in the shade, or enjoying the privacy it can bring. + A fenced-in backyard is also a big selling point. People with children and pets flock to homes with fenced-in backyards. + You can also look at other features. For instance, a finished basement can help you sell your home. You can also market a large attic, an extra-large garage, a swimming pool, or anything else that makes your home stand out. Look for the 20 percent difference and find a way to market it. That’s how you’ll get results. You can’t just throw the information into your listing, though. You have to take the right approach. POINTS TO REMEMBER: ; No matter how similar they might seem, no two houses are exactly alike.
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