CHAPTER 9
GRABBING ANY BUYER’S ATTENTION
Appeal to your target market. Having the information you need to advertise your property is an excellent first step. However, it’s only the first step. Once you have the information, you need to put it in your listing. Simply adding it in isn’t enough. You need to make sure people see it, or it will not help you. BEGIN WITH A PICTURE
When people visit a real estate website, it takes them just a split second to decide whether they’re interested in a property. That’s because they see a picture of it. Before they even know it, their brains tell them “yes or “no.” If their brains tell them “yes,” they click on the listing. If their brains tell them “no,” they move on to the next property.
It’s your job to ensure people’s brains say “yes” when they see your picture. You do that by photographing your home’s unique feature and using it as the display picture. Of course, some people won’t be interested after they see your display picture. That’s okay. Remember, you want to focus on appealing to those who will buy your property—not to the masses. You’re just wasting your time if you appeal to people not interested in your unique features. With that in mind, this will also help you weed out people who aren’t interested.
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