Table of Contents PART 1: Pricing and Selling
One | 2 WHY SHOULD YOU READ THIS BOOK? Two | 4 DOES LISTING PRICE MATTER? Three | 8 WHAT TO AVOID Four | 11 WHY IT’S SO EASY TO SELL YOUR HOME FOR LESS THAN IT’S WORTH Five | 13 WHAT STOPS “PERFECT HOMES” FROM SELLING PART 2: Strategies and Tips Six | 17 HOW TO SELL A HOME THAT DIDN’T SELL — WITHOUT DROPPING THE PRICE Seven | 19 AVOID THIS RULE AT YOUR OWN RISK Eight | 21 WHY THIS 20% RULE MATTERS TO HARD-TO-SELL HOMES
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