CHAPTER 16
THE 3-STEP FORMULA I USE TO SELL HOMES OTHER AGENTS CAN’T SELL
These techniques will sell homes that other agents have failed to sell. You might not realize it, but small details make a big difference. Here’s a small sample of homes other agents weren’t able to sell. After applying these techniques, they all sold successfully: + Home was listed for more than 11 months with two other agents. Neither of them could sell it. Listed and sold in 45 days using the strategies outlined here. + Home was up for sale for six months with another agent. Not much happened. A few showings had resulted in no offers. Listed and sold three months later. + Home was for sale more than 18 months with two other agents. Neither of them could sell it. Listed and sold 65 days later. The owners were thrilled! + There are countless more stories, just like these. (These are just a few examples that come to mind.)
Three basic things a good agent can do to succeed where other agents have failed: #1. Improve the marketing. Take better pictures and write better descriptions. Perform an in-depth “marketing analysis.” This helps identify marketing opportunities other agents might have missed.
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