Actually, the opposite is true. Lombardi believed for the Green Bay Packers to become a great team, they would have to go back to the basics and relearn even the simplest aspects of the game. In his first preseason speech, he shocked every single one of his new players. He stood in front of them, held up something in his hand, and announced, “Gentlemen, this is a football.” He then proceeded to revisit all the basic rules of the game of football, what the different lines on the field were for, etc. Some might have thought he was going overboard. But his results proved them wrong. Lombardi led the Packers to five NFL championships as well as two Super Bowl wins. His back-to-the-basics approach paid off, and the team got to enjoy its rewards. The same philosophy should be used to sell your home. You can bombard social media, list your home on every website imaginable, beg your friends to put up fliers on the notice board at work, and so on. But if you don’t start with the basics, everything else is just a waste of time. Time is valuable, so most people looking to buy a house won’t waste even a second on a listing that hasn’t mastered the basics. If they must ask questions such as, “Why are all the photos so dark?” or “Is it a house or a condo? I can’t tell!” — then they’ll just move on to the next listing. The first impression must be perfect. Even a great home can’t sell itself without proper marketing. A great agent is needed to make sure your home is showcased in the best way possible. Just as Vince Lombardi knew that going back to basics would help his team, a qualified real estate agent will know the basics of marketing are crucial to selling your home. Every home has a base, and without that base, the whole structure could fall flat. A selling strategy for your home works the same way. Hurrying to post an ad for your home on Facebook will do little good if it’s a rushed job that shows more of the neighbor’s garage than your beautiful front porch and garden.
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