a particular time, whether winter, spring, summer or fall.
No matter how closely you study the market and its current supply and demand, the real estate market is a complex entity that surpasses all speculation. No one person or real estate professional can reasonably conclude that the current market has complete control over the salability of a specific home. In the end, you will decide the asking price of your home. Typically, this is done with the help of research and the advice of a professional Realtor®. But, in the end, how do you decide? What is the best way to get online exposure? Do professional photographs make a difference to online shoppers? What more can be done to market your home? The upcoming sections answer these questions to help you sell your home for the best price.
THE PRICE IS RI CE IS RIGHT
A consumer is a consumer, whether buying real estate or a bag of oranges. The perception of value will always have a prominent seat at the table, whether regarding your home or the bag of oranges. Perceived value and market value are not the same. You must know how to price your home strategically and correctly. As a seller, there are two things you must keep in mind as you determine your asking price: • Sentimentality has no dollar value. Although you may have many emotional connections to your home — which you might be feeling even more as you navigate this difficult time — you must avoid placing a higher
61
Powered by FlippingBook