— a plus in your mind. A buyer who loathes raking leaves will see that as a negative. If you just spent $10,000 to replace your roof, you might think you can get a higher price, but buyers expect the roof to be in excellent condition. Proximity to schools, bus routes, and medical facilities can also create value that certain buyers are willing to pay more for. Buyers look for the right deal, but what they are willing to pay and what the bank is willing to finance have limits. Strategic pricing is your greatest tool when selling your home.
FOR EXAMPLE:
A homeowner decides to place his home on the market and must decide on an asking price. By rough estimate, the home’s worth falls between $290,000 and $300,000. There are many homes on the market, so what goes through his mind when finding the “right price?” • “Leave room for negotiations” — if the home is overpriced at $305,000, it only makes comparable homes more desirable. The home will most likely not sell. • “Price it according to ‘worth’” — Buyers will lump the home with like-priced homes, knowing they can buy anytime for $295,000. • “Underpricing generates interest” — Underpricing at $280,000 will motivate buyers and perhaps create a bidding war. But if not, the goal of selling the home for more money has been derailed. When it comes to finding a buyer, pricing your home according to data available in comparable, real priced sales is crucial to making the sale. Using the Comparative Market Analysis is
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