imperative to pricing strategically.
When you ask for one from a real estate professional, be sure to review the analysis, ask questions, and thoroughly understand the answers. If completed correctly, this comparison report not only gives you a great listing price but also reduces the chance of your home being under-appraised. If you have appropriately priced your home, you should be showing within the first couple of days on the market. Offers should come in within weeks.
REMEMBER THIS ER THIS
If a potential buyer perceives the value of your home as greater than the actual price, s/he will be more willing to buy more quickly. The urgency to buy diminishes the closer the price and perceived value become.
SELLING BY SHOWING OFF
Before the internet, cell phones, and the social media craze, buyers looked for a home by perusing the local multiple listing service (MLS) book filled with tiny, mostly grainy images of homes. Photos of featured homes were larger and sometimes in color, but most were black-and-white, amateur photos. The photo was insignificant compared to the information provided below it. Nowadays, the reverse is true. Photographs have become the most effective “bait” to attract future homeowners. Recent studies conducted by NAR, show that 97% of homebuyers use online tools to shop for homes before contacting a real estate agent. They peruse the web, finding homes that appeal to them and then contact a Realtor®. What will make the best first impression? Beautiful, engaging, crystal-clear photos of homes, inside and out. Getting your home sold quickly requires maximum exposure. Online marketing
64
Powered by FlippingBook