CHAPTER 13 Finding Buyers
The two most valuable tools for finding the right buyers for your home are 1) an aggressive online marketing plan and 2) strategic pricing. You now understand the importance of pricing and how real estate is mostly technology-driven, so how do you find buyers? As reported in the 2021 NAR® Home Buyer and Seller Generational Trends, across all ages of home buyers, searching online is the first step people take to find properties: “97% of home buyers used the internet to search for homes. As a result of an internet home search, buyers most often walked through the 75
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