The National Association of Realtors® 2021 Profile of Home Buyers and Seller Generational Trends found that the share of home buyers who used the internet to search for a home increased to an all-time high of 97%. Your agent’s website’s main job is to capture leads, which come from traffic. How do you get traffic to a website? It’s simple: blogging. Your real estate agent should be making blog posts regularly to bring in an audience. Be aware, however, that buyers are your browsers first, and they will only find your website if it is set up to be found. By setting up their blog to serve as a “mini landing page” for your listing, your agent is halfway there. If you can get people interested in reading your posts, they’ll see your postings and boom! Your reader becomes your lead. But you can’t just post one entry and let it rot on the vine. This has to be something your agent updates regularly (optimally, twice a week) with new articles, facts, information that educates readers on equity and homes, and tips. This also provides material to share on social media so that your agent becomes an active contributor with unique blog content. Your listing’s landing page contains important lead capture elements, such as a header bar, “ask-a-question,” calls-to-action, social shares, drop-down menus, ways to schedule a call, or even one-touch dialing. Agents can do giveaways, like a free valuation or buyer’s guide (like this book!). The lead capture is designed to capture the most leads possible. Smart agents will feature your home on websites directed at buyers. The websites’ search functions should be able to easily filter results by using criteria such as schools, neighborhoods, and local attractions because buyers are not just looking at houses, they are looking for places that fit their needs and lifestyle. The dedicated website should provide a wealth of information to buyers regarding proximity to schools, shopping
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