CHAPTER 14 Why Homes Don’t Sell ’t Sell
Are you the victim of a common mistake that stops your home from selling? What else can you be doing to ensure your home will sell? In this chapter, you’ll discover the biggest mistake agents make, a proven marketing secret, and how to “sweeten the deal” for buyers.
LOW-QUALITY PICTURES CTURES
Most agents don’t invest the time or energy to get decent pictures. They show up with their point-and-shoot camera, take a few shots, and call it good enough. Good photographers know what to do to make their subject look its absolute best. Whether it’s a cute puppy, a newly married couple, or a home for sale, professional pictures are a necessity. You must view your house from a buyer’s perspective. Even if you don’t hire a photographer, at least get someone to touch up the pictures and make them look their best.
SWEETENING THE DEAL
What can you do to sweeten the deal for the buyer? Everyone is looking for a deal. This includes you, us, your mom, everyone. If people think they are getting a bargain, they are going to hear that little voice inside their head saying, “Do it! Don’t pass it up!” Marketers have used this method for centuries because it works. 72
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