Jim Knetsch - HOW I SELL HOMES OTHERS FAILED TO SELL

hundred bucks — and they give a new homeowner the peace of mind to buy your used home. • Think about paying the closing costs. While this might seem a little unfair, if you can sell your house quickly, you’ll benefit tremendously. Remember, the longer your home marinates on the market, the less you’re going to make, anyway. • Consider paying to buy down the buyer's loan interest rate. A lower interest rate may allow a buyer to qualify for a higher purchase price. This may make the difference between a sale and a missed opportunity for you and the buyer.

POINTS TO REMEMB O REMEMBER:

• Not checking comparable home sales in your area can result in a costly mistake when setting the price. • Check to see what opportunities are allowed under the “highest and best use” of your property. • Incorrect pricing can result in wasted time and selling your home for less than it’s worth. • Market conditions affect price. Know whether you’re in a buyer’s market or a seller’s market. • Online sources, such as Zillow and Realtor.com, provide useful market and pricing information. • An appraiser or real estate agent can help you determine an accurate price. • Bank-owned/REO properties, short sales, and “ugly homes” aren’t useful for price benchmarking. • Try sales incentives, such as decorating allowances, home warranties, offering to pay closing costs, or to buy down

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