a small hammer. He gently tapped one valve, and—voilà!—the problem was fixed. He sent a bill for $1,000 to the owner of the steamship. When the owner saw the $1,000 invoice, he was mad as a hornet. He called the expert and confronted him about the bill. “You were only there for 15 minutes! How dare you charge me $1,000!?!” he demanded. The expert heard him out and told him he would send a new bill. The owner received another bill the next day. The bill was itemized as follows:
• Tapping the valve: $.50 • Knowing where to tap: $999.50 • Total: $1,000.00
Specialized knowledge is one of the most valuable resources in the world. Fortunately for you, I have specialized knowledge. I know how to sell homes for more money. I know precisely where to “tap the valve” and how to solve any potential problems that could come up. In fact, you will usually make more profit when you hire me to sell your house. I know that sounds crazy. But it’s true. The fact I can sell your home for more money is usually enough to pay my commission and to increase your profit. This is how you make money hiring me. I save you countless hours chasing down surveys, handling inspections, etc. If there is one thing that experienced listing agents like me do wrong is that we make selling real estate look easy. In reality, we work tirelessly behind the scenes to help our sellers achieve their goals.
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