CHAPTER 5 Staging with Purpose
Staging is not only the act of setting up a home's interior to make it as visually appealing as possible to a prospective buyer, but more importantly, it helps tell a story to potential buyers to envision themselves living in it! Sellers often fail to take full advantage in this regard, as it takes considerable time and work. However, the payoff is proven. Staging is considered one of the most effective marketing strategies to increase the value of your home. This strategy is effective in any market, in any type of home property being listed. It applies equally to single-family houses, apartments, townhouses, and condos. This approach works! Agents and sellers using this tactic have a greater chance of selling the property for more money. Staging the home will:
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