CHAPTER 8 How to Market Your Home our Home
The purpose of this book is to provide insight and guidance on how to sell a home quickly, and for more money. Previous chapters discussed real estate sales terminology and concepts, with a heavy emphasis on the dos-and-don’ts of getting a home ready to sell so now we need to discuss how to get your home in front of prospective buyers. This is where my marketing expertise sets be apart from the average Real Estate Agent! In the next few chapters, I am going to help you learn about the Four P's of Marketing: Product, Price, Placement ( aka Position ) and Promotion; and how they apply to getting your home SOLD for Top Dollar.
PRODUCT
It's important to understand that once you list your home, it is now a product being offered for sale to a consumer. As a seller, keep two things at the forefront of your mind, as you prepare to sell your home:
• First, sentimentality has no dollar value. Although you have emotional connections to your home, the buyer
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