does not. Most buyers being shown many properties do not expect yours to be “the one.” You will have to work to get them to that decision. Avoid letting sentiment play a part in pricing the property. Set all emotions aside during the selling process. Buyers look for cues to figure out your motivation to sell. • Second, there is no direct dollar-for-dollar correlation between upgrade investment and market price. As previously noted, a $100,000 kitchen renovation will not bring the market price of $1.2 million home to $1.3 million. Don’t assume you can add that amount to your asking price and get trapped by making your home the nicest, but also priciest, home for your area. The good news though is that your home is unique - there is no other exactly like it! Whatever individuality you have created within your property makes it stand apart from your neighbors’ homes. There are no set rules of when to sell because homes are not sold from store shelves based on seasonal holidays. People get new jobs or are transferred or decide to move because of family situations all the time, at any time of year.
PRICE
There is a very distinct difference between price and cost. Price is what the owner feels their product is worth, and cost is what a buyer feels that product is worth. Therefore, price is a pivotal aspect of the marketing process. In Chapter 2 we covered what goes into determining a home's value based on comparative sales prices and other criteria, but
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