connection to that audience.
Did you know that the average attention span of consumers is 8 seconds? That means that you have a very small window to engage your prospective buyers, and it's more important now than ever to grab their attention from the onset. In a recent study by the National Association of Realtors (NAR), photos of the property as well as detailed information about properties for sale were cited as the most valuable aspects when looking at homes to purchase. Listing photography is a great tool for showing off the best features of your home and engaging prospective buyers right off the bat! Before the internet, cell phones, and social media, buyers looking at homes perused the local Multiple Listing Service (MLS) book filled with tiny, grainy images of homes. Photos of featured homes (paid-for ads) were larger and sometimes in color, but most were black-and-white, amateurish photos. The photo was insignificant compared to the information provided below it. Today, the reverse is true. Photographs have become the most effective bait to attract future homeowners. By focusing on the unique aspects of your home - like large rooms with great views or amazing architectural features - you can generate genuine interest. Staging your home to give the appearance of space and light in every photo without distorting reality will engage your audience and encourage them to want to see more. Beautiful, engaging photos of homes, inside and out make the best first impressions. Online marketing through photographs is one of the most important ways to market your home.
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