CHAPTER 12 Marketing an Inherited Home ed Home
Boons bestowed by web technology have rendered it extremely easy to market property on multiple platforms. While most homeowners initially engage or eventually resort to an agent to sell their property, some turn to online real estate portals, online classified ads, video-sharing sites, blogs, and social networking sites.
Several sites are specially designed for property selling. In addition, sellers can utilize the capabilities of real estate companies like Trulia and Zillow that also feature mobile apps to handle the complete range of processes associated with home selling. House buyers make broad and sophisticated use of the online market. However, their online activity significantly varies. Some are hunting for properties by locating specific brands on search engines. Others are keen to go through reviews and ratings of properties, or prefer interacting with the members of various 101
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