real estate communities using social media sites. Some are also watching property tours presented through YouTube videos. Handheld devices are used to search for dream homes online. The sales scenario existing today can give the widest exposure, reach, and coverage your property could ever ask for. 3D Walk-Thrus and Drones are now becoming standard marketing tools. They are especially useful for properties difficult to show. Due to the diverse kinds of customer behavior online, your sales strategy must involve multiple platforms. About one-fifth of real estate searches happen on handheld devices. One study found that on average, shoppers make about 11 searches before acting on a real estate issue. More than half of the actions taken on real estate brands ensue from a search engine. Many real estate sites and FSBOs have high rankings on popular search engines like Google, Bing, and Yahoo. Added advantages presented by these sites include facilities like email marketing, social media marketing, and several other marketing strategies that can help drive leads. Research found that more than 70% of links clicked by search engine users are “organic” rather than paid. Several companies have their own social media channels to post their clients’ properties including Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
USING SOCIAL MEDIA TO SELL THE HOME
Social media is one of the most prominent media outlets on which to advertise your home sales information. Studies have shown that social media conversations significantly influence property buying decisions.
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