The phenomenal amount of exposure that your property will get on social media is encouraging. Using social media enhances the possibility of selling your property and selling it quicker. While providing both the widest and most targeted reach possible, social media advertising is also the least expensive avenue—free! To take best advantage of this marketing channel, create a social media page for your house using Facebook and Twitter. Both have advantages. The former is good for imagery and the latter is the best avenue to develop local networks. Make the page appealing to potential buyers with a strong cover, profile picture of the home, and details of the location in text boxes. Great images are the key to attracting potential local buyers. Consider using a professional photographer. The amount you spend will return to you in attention earned. Take advantage of the video possibilities on Facebook. Post a walkthrough of your home for potential buyers—a virtual showing, no travel needed. Share information about the locale, the neighborhood, and the highlights of the property. Share your page with your friends and contacts through your Facebook and Twitter accounts and request that they share with other friends too. This can immediately open a network. If there is a local home buyer blog or website, share it there too. Post personal emails in the footer region. Once you find people searching for property in your area, you can comment on their tweets. The most important thing is to stay interactive and respond promptly to comments from potential buyers to see that you profit from those leads.
103
Powered by FlippingBook