This is where a real estate agent comes in handy. You might be very surprised at how much time, money, and effort it takes to make effective marketing happen. Old-fashioned newspaper ads don't work with everyone being on the internet. When marketing your home online
You’re going to want to include:
• price • number of bedrooms and bathrooms • street address • square feet • special features, such as hardwood floors or a finished attic Avoid too many abbreviations, as this can be overwhelming and confusing.
Keep in mind that placing this kind of ad can be tricky.
Federal fair housing laws are strict, and anything that could be considered discriminatory is dangerous—even if you mean nothing harmful by it. Nothing in your ad should even allude to discrimination against potential buyers based on:
• religion • race
• national origin • familial status • disabilities • any number of other factors
79
Powered by FlippingBook