CHAPTER 4 Creating Curb Appeal b Appeal
Someone once said, "A stunning first impression is not the same as love at first sight. But surely it is an invitation to consider the matter." This could not be truer than in selling a home. First impressions matter. Sometimes, they are everything. Nothing sets the tone of a relationship or encourages a
transaction more than first impressions. So, always consider what a potential homebuyer may think as they drive up to your property for the first time. Think of "curb appeal" as the home seller's shop window. For picking a lunch place on a busy avenue in a tourist spot, it's either the outside presentation or, as we saw in the 80/20 rule discussion, some particular characteristic that brings in the customers. For most lunch seekers, it is the way the place looks ("curb appeal") and, to others, the soups and sandwiches they serve (specific desired feature). You cannot establish a curb appeal relationship with a prospective homebuyer. Whether cruising the web to view online photos from across the country or cruising by your home in the family SUV on a Sunday afternoon outing, home shoppers will decide at a glance whether they want to see more. "We buy ugly houses" is a sign often seen nailed to electric poles. 16
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