THE POWER OF STAGING WHEN SELLING A HOME
Consider these results from surveys conducted by Coldwell Banker and the National Association of Realtors®: • Staged homes spent 50% less time on the market than homes that were not produced. • Staged homes sold for more than 6% above the asking price. • A staging investment of 1% to 3% of the asking price generates an ROI of between 8% and 10%. • Homes staged before listing sold 79% faster than homes produced after listing.
WHAT DO BUYERS WANT TO SEE?
Most home shoppers are envisioning a fresh start. If they can picture themselves living in the home, the home will be easier to sell. This is known as “interior curb appeal,” where the eyes are drawn to inviting spaces, light, and unique features. Each room needs a purpose or suggested use. The home must feel new to reflect ease of upkeep. The goal is to create a clean, simple, and contemporary feel. Painting, updating fixtures, and eliminating stained carpets and popcorn ceilings can affect the "marketability" of the home by 75%!
NEUTRALIZE FOR VISUAL APPEAL
The idea is to neutralize the home regarding personal taste or decoration so buyers can easily envision the house as it would be outfitted to their taste or with their possessions without the distractions of the seller’s preference and possessions. In staging, distractions are removed so the home shopper can imagine living in each house space. 25
Powered by FlippingBook