Introduction Hi there! It’s nice to meet you. If you’ve received this book, it’s probably because you’re considering selling your home. And if you’re like most sellers, you may dread the entire process. But that’s why I’m here! My job is to make your job as a seller as easy and seamless as possible. Throughout my years of experience in the real estate industry, I’ve amassed insider knowledge to help home sellers get the most money out of their homes in the least amount of time. And now, you’ve got all of that information at your fingertips. If you’ve ever wondered how a friend with a seemingly average house in a seemingly average neighborhood managed to sell his home way above market value, the answer isn’t luck. That person likely was working with a great Realtor®. • An overview of the sales process • Secret strategies to sell your home for more money • Common mistakes to avoid • Marketing techniques employed by top agents • Advice on how to appeal to today’s buyers • Tips for upgrading with the greatest return on investment • A negotiation guide to get more money Sure, you can try to employ these strategies yourself. But I suggest talking to a licensed professional — like myself — to use them for you. Yes, selling your home can be stressful, but with this book (and my help!), we can make the process as quick and seamless as possible. In this book, you’ll find:
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