Scott Nappier - EXPERIENCE AT YOUR SIDE

Your home's value will be based on the sale price of similar houses purchased recently when you decide to sell, regardless of season. The bottom line is that you choose the asking price of your home, either by yourself or with the help of a real estate professional. How do you decide? What is the best way to get online exposure? Do professional photographs make a difference to online shoppers? What more can be done to market your home? Upcoming chapters answer these questions to help you sell your home for the best price.

THE PRICE IS RI CE IS RIGHT

A real estate buyer is no different from a buyer of a painting or a bag of oranges. Both sellers' and buyers' perceptions of value will always have a prominent role during the sale. Perceived value and market value are not the same. You must know how to price your home strategically and correctly from the get-go to obtain the best price.

As a seller, consider two things as you determine a listing price.

First, sentimentality has no dollar value. Although you have emotional connections to your home, the buyer does not. Most buyers shown many properties do not expect yours to be "the one." You will have to work to get them to that decision. Avoid letting sentiment play a part in pricing the property. Set all emotions aside during the selling process. Buyers look for cues to figure out your motivation to sell. Next, there is no direct dollar-for-dollar correlation between upgrade investment and market price. As previously noted, a

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