CHAPTER 11 Finding Buyers
You now understand the importance of pricing and how real estate today is primarily driven by technology. How do you find buyers? The previously covered strategic pricing and aggressive marketing plan are the two most valuable tools for finding ready buyers. According to recent National Association of Realtors® surveys, 95% of buyers used online tools in the home search process, and 87% recently bought their home through a
real estate agent or broker.
Your home can be seen anywhere; however, you shouldn’t rely on exposure alone. Intelligent agents will feature your home on websites directed at buyers. Website search functions should filter results using school, neighborhood, and subdivision criteria. Buyers look for a house in a place that fits their lifestyle. The dedicated website should provide a wealth of information to buyers regarding proximity to schools, shopping centers, restaurants, and entertainment. This is an excellent way to find interested buyers. When a buyer decides where to live, you want your home included in the search results. A neighborhood of senior citizens and retired people without a designated school bus stop would not suit a family with school- 68
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