CHAPTER 15 Why Hire an Agent? e an Agent?
This book is complete with information on how to sell your home. You now have a basic knowledge of setting a listing price, online marketing, staging, and negotiation. Isn’t this enough to do the job yourself? Homeowners wonder if they could sell a home through online or traditional marketing and advertising channels without a real estate agent. Try this analogy. You were given a book on investment strategy for your birthday and read it. The stock market is at all-time highs, but political and business factors roil the markets. There are weeks of 300-point gains and 400-point losses. The question: Are you ready to handle your own stock market or mutual fund investing? Do you have the expertise necessary, and can you take the emotional roller-coaster of seeing thousands of dollars of your money come and go? The truth is, without a professional, there’s a good chance you won’t sell. Even if you do, individual sellers often sell for less than those who hire a Realtor. In today’s realty market, the selling and purchasing of a residential property involves many people with different skills and expertise who participate in the transaction from start to finish. It takes many steps to finalize the sale of your home. It can seem overwhelming for sellers to know how to anticipate and coordinate every step necessary to prepare your home to show, list, market, and sell. An experienced real estate professional knowledgeable in all real estate phases can make the process much easier. You do not need real estate expertise if you engage a professional who has it. No matter how long you have lived in your home, a real estate 83
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