Current? Is the agent up-to-date with the latest housing trends so they can serve you effectively? Connected? Does the agent have the necessary contacts to assist in selling your home? A network of connections includes home inspectors, quality service people, other brokers, and county officials. Knowledgeable? Is the agent familiar with the current market and able to price your home strategically? Do they know what is unique about your neighborhood to distinguish your home from the competition? Do they know what to highlight in your area to attract buyers? Organized? An agent must pay close attention to your specific needs, communicate well, and be quick to follow leads. Personable? Agents interested in helping you will “go the extra mile with a smile.” They must be able to sell themselves to you and sell your home to a buyer. Passionate? Some agents treat their job like a hobby or a way to earn extra income. Find an agent who is passionate about real estate and loves the job. Tenacious? Successful agents possess a strong work ethic. They are efficient and use time-saving tools that help sell your home. Honest? Professional real estate agents build their reputation on high standards of business practices. Self-motivated? Real estate agents are commission-only "Businesspeople." As your agent, we want the process and experience to be a success and there to be potential for subsequent business and referrals. Creative? Sometimes, it takes creativity to properly showcase a home, develop engaging content, and negotiate a sale. An agent who can quickly address any marketing need is an asset. Tech-savvy? Agents well-versed in the latest technology for marketing homes should have a website, social media setup, user- friendly home search options, and quality online presentations with high-resolution images of homes, videos, and slideshows. Some real estate agencies have smartphone applications.
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