Richard "RJ" Freedkin - CUSTOM SECRETS EVERY HOME SELLER …

provide a positive viewing experience. Some prospects might have allergies, while others may not like animals. For all buyers, they are an unnecessary distraction. Minimize the presence of pets. Dog dishes, cat litter boxes, and beds need to be out of sight. Pets should be relegated to cages or backyards or better yet, stay with a friend or relative while showing your home. With all the staging work complete, you are now ready to list and showcase your home. In the next section, you will learn how to price your home. A real estate professional is your best information source for how to sell your home quickly, without lowering the price. When selling your home, there is much to know about pricing, marketing, and negotiations. While sites like Zillow and even my own website automated pricing module may be helpful to get an idea of a price range, they tend to be highly inaccurate and should not be used as the source to price your home at. I mentioned back in an earlier chapter about a home I sold in Sycamore for $247,000. 30 days after my sale I received an email from Zillow stating - "Look what just sold in Sycamore for $988,000.00! That was MY listing that I sold for 247K. With a database like that, its no wonder why you can not rely on them to come up with your home's value. The next chapter will give you more insight to how to price your home properly.

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