market in a good way.
And here's the other risk in telling them you'll do a hundred different things. If you miss even one of those things, they might call you out and say, "Hey, you didn't inform me when my house went on Realtor.com (or whatever)." So, do yourself a big favor. Avoid making a list of a hundred different things. Focus on three to four things that you do differently, that you do better, that separate you from your competition, and that you can get more business. Last but not least, you could create a list showing the typical things that should be expected of every agent, such as: • Yard sign • MLS • Negotiating • Zillow, Trulia, Realtor.com... Then, add another list of what you do above and beyond the norm, like $1,000 cash back at closing.
KEY TAKEAWAYS:
• Creating and sharing a marketing plan with clients provides tangible evidence you know what you're doing. • Keep your plan simple. List the essential steps you'll do differently or better than your competitors. • Customize your plan for the specific needs of sellers and buyers. When practical, include their input.
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