the spirit and interests of like-minded buyers and sellers.
Here are examples of how people could feel that you are one of them or connected to you because they're more likely to do business with you if they feel connected to you. Let's look at salt life again, but in this case, I mean fishing. You could be really into fishing, and as a result, you could help sell or buy more fishing houses — houses that have a boat, are on the water, or near the water. You could be very passionate about the outdoors, in general. If you like getting outside and running and jogging — whatever gets you outdoors — you could talk about that and use it as a springboard for building a business rapport. You could be passionate about country living. Who wants to live in a tiny little house in the middle of town with no yard when you can live on five acres in the country and enjoy nature? Country living is a rich tapestry of activities and interests. It embraces everything from living a simpler lifestyle to canning, quilting, rustic arts and crafts, home cooking, woodworking, and keeping and raising animals. And that's just a taste of this community. If you're passionate about country living, you could use that to get more business from people buying or selling a country house. Beach property is another excellent example. Some people love to live at the beach. Some people don't care — they don't want to spend extra money for a beachfront property or lifestyle. But if you're passionate about the beach, you understand precisely why it's worth paying the extra money to live where you can wake up to pounding breakers, enjoy long walks on the sand, and explore every shell and piece of driftwood. If that describes you, you're going to do a better job helping buyers and marketing houses at the beach.
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