Pinterest pins. Perhaps your logo, business cards, or business name could reflect your interest. Here's an idea: Why not shoot a video about your passionate interest? Show people how much you love that new boat, that favorite fishing hole, that home where George Washington once spent the night. Post your video on YouTube. Link it to your website and social media presence. Join Facebook groups about your passion. Maybe you can find a local historic properties association. But whatever it is, find your passion, and then go out and pursue it. Don't tell people that's the only thing you sell, but you can tell people, "I'm a great real estate agent, but I also do a phenomenal job at helping you buy or sell a historic property." Or perhaps, "I can help anybody get a great deal when buying or selling a home, but I'm really passionate about the beach." Whatever your niche is, it could be a lucrative way to combine your passion and your business in a very lucrative and satisfying way.
KEY TAKEAWAYS:
• Affinity marketing focuses on a community of individuals who share a passion or interest. • Your own passion can open new markets for your services among like-minded people who respect your opinions. • Almost any passion can enhance your real estate business if you pursue it and make your interests known to others.
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