help you if you need brain surgery? Who do you want to help if you need a root canal on your teeth? We both know you'll say you'd hire a brain surgeon for your surgery and a dentist to perform your root canal. But let me ask you a question. Would you hire a fantastic dentist — the best dentist in the entire world, with accolades out the wazoo — to perform surgery on your brain? The answer is no, of course not. I specialized in fixer-uppers and investment properties. But I also found much satisfaction and pleasure in helping first-time home buyers. As you learn, you can specialize in different areas, but for the record, be a master of one trade instead of a jack of all. Michael Jordan was the best basketball player of his time, but he loved baseball. We all know what happened to his baseball career. Then you have people like Bo Jackson; they do it all, but all in all, he was a master of sports. You can broaden your market as you learn to master the different games. The same thing applies in reverse. You wouldn't hire that brain surgeon — even the best brain surgeon on earth — to do a root canal on your teeth. That's the reason you want to specialize. People want to work with an expert. You can position yourself as an expert, grow your business in your niche, and then grow your business outside your niche. Your expertise in a core area — your niche — will be your entryway to meeting many people with properties to buy or sell within that niche. You'll quickly become an expert in your core area of focus, and it will be much easier to get people to work with you. Let's say someone wants to buy a mountain property, and you're the local expert at mountain properties. Will they want to work with you or the agent who does a little bit of everything — waterfront homes, historic homes, golf course properties — you name it? Of course, the person interested in buying a mountain property
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