will prefer to work with the mountain property expert.
AVOIDING "TYPECASTING"
Here's one of the biggest concerns that most agents have: "I don't want to get stereotyped as only selling homes in that niche." I can understand your concern. Let's look at the movie industry. A good actor doesn't want to be typecast, either. Actors hate to hear casting directors say, "Hey, you're only the funny actor. You're only the action movie actor. You're only the romantic movie actor." Once an actor gets typecast, it's tough to get other roles. As a good actor doesn't want to be typecast, neither do you. So, don't brand yourself as the niche. Don't say, "I'm the golf property agent." Instead, brand yourself as a great agent who happens to know a lot about that niche. Don't be the golf property agent; be the agent who understands golf real estate. "I do a great job on all the different properties out there, but I'm also really good at helping you buy or sell a golf property." You could put it at the beginning of every article or blog that you write. Remember the "Most Interesting Man in the World" ads for Dos Equis? His tagline was, "I don't always drink beer, but when I do, I drink Dos Equis." Let's say you want to start a blog about golf course properties. Every blog post might begin: "I don't only sell golf properties, but when I do, here's how I do it." Let people know that you're good at all aspects of real estate, especially selling properties in your niche.
3 STEPS TO BECOMING AN EXP G AN EXPERT
Here's the three-step process to becoming an expert in a specialty:
1. First, you need to identify your niche. I'll tell you how to do
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