Silicon Valley. Have you sold many homes in an upscale or historic ZIP code in your area? That's a possible niche. Here's another idea. Maybe you're a sensitive person who excels at showing empathy and talking to people about challenging issues. It takes a special kind of person to do this. If that's you, consider targeting people who are getting a divorce or inheriting a house from a loved one. Often, those are emotional home sales, and your skills and caring attitude could help buyers — or sellers — who are going through a rough time with their transactions. Here's something important to remember. Don't stop at just one niche. You can have two, three, four, or five niches, and once you get a niche up and running, start another one; remember Bo Jackson. I'd focus on one niche at a time. Become the best of the best at golf course properties, for example, and then once you've achieved that, move on to new construction, or whatever it is. I help my agents first focus on helping buyers. I believe an excellent real estate agent starts at the buyer's side, gaining experience, then learning the seller's side and learning to specialize in niche markets of the industry. Don't get me wrong, there are some serious advantages of being a seller's agent. I cover those advantages in my training classes on a consistent basis; however, a good seller's agent will often have to deal with facilitating both sides of the transaction, acting as a "Transaction Broker" to the seller and the buyer. This is why learning how to deal with the buyer first is the most logical approach. The bottom line is that there are endless niches that you can make your own to grow your business. Start with one and work your way out.
STUDYING YOUR NICHE
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