How do you study your niche? That's going to vary depending on the different types of property. Let's say you've decided to specialize in golf course properties. Maybe start with Google. Google the phrase "Biggest mistakes to avoid when selling a golf course property." Google "Golf course properties" or "Golf courses in my area," go through some of the different websites, and get some ideas. Maybe find an expert in another marketplace. Someone in your marketplace might not be willing to tell you their secrets, but you could talk to another top agent specializing in golf course properties in another metro area and ask their opinion. "Hey, how do I become the best at helping people buy or sell a golf course property?" If you've never played golf but want to specialize in golf course properties, go out and play a few rounds. Look at the various homes for sale in golf course developments — not just from the street side but from the golfer's point of view on the greens. Explore the neighborhood. How did the developers market the homes? Which amenities are essential to local golfers and homeowners? Who has been buying the golf properties? Golfers? Investors? Retirees who just like a grand view with acres of grass they don't have to mow? Your research will vary depending on the type of niche that you're targeting. For historic homes, you might start at the nearest library or by visiting the local historical society. Study the prices at which the homes were offered and their actual selling prices. This information is available online. Who buys these homes? What is their typical income? Where do they like to shop? Do they need easy access to jobs, or are they focused more on leisure and entertainment opportunities? Every scrap of information you can gather will make you more of an
77
Powered by FlippingBook