expert on your chosen market.
MARKETING YOUR NICHE EXPERTISE
Once you reach the point at which you feel you're an expert, go out and start marketing yourself. Start up an Instagram page. Just start posting pictures; this is so easy. Go around with your phone, take 100 or 200 pictures, and post them on your Instagram page: "John's golf course niche," "Golf course expert," or whatever. Just start getting your interest and expertise out there for people to see. Many of the suggestions from Chapter 8 will work here. Do YouTube videos where you talk about your niche. Returning to our golf niche example, give people a tour of the golf course neighborhood in your area. "Hey, here's a tour of such and such golf course neighborhood and why you would love to own a home here." Just get out, look, research, and learn. My whole business is based on a niche market. I help new real estate agents save thousands of dollars throughout their careers as one of the only real estate companies in Florida that doesn't require my agents to pay for NAR membership. I specialize in giving them the tools they need to get started in the real estate game, providing hands-on training, business plan setup, and marketing tools. I spent years of research and trial and error learning my market and determining what sets me apart from other brokers. Knowledge is the key, and application is the door. It would be best if you had them both to succeed. Join groups. Start a blog. You can market yourself as the expert in your niche in many different ways. That's how you can become an expert at a niche and use that niche to fuel your business.
KEY TAKEAWAYS:
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