one-on-one? What if you're the kind of person who is an accomplished public speaker and enjoys it? In that case, find opportunities to give public speeches in your area. Here's what's cool. If you're great at talking, you can build your business more rapidly than communicating with people one at a time. Suddenly, a room full of people know of a great real estate agent — you — and if they're going to sell or buy a house, there's a good chance you're the first agent they'll think of. Here's what you can do: create a stock speech that you can present multiple times to various organizations. You can customize your speech slightly for each audience to make it more effective. Make your presentation useful but generic. It will need to appeal to most of the general public, regardless of whether they plan to buy or sell real estate soon or how knowledgeable they are about real estate issues. You might decide to talk about what's happening in the marketplace. This will vary from time to time as local market conditions change, but your speech can rely on the same format time after time. Talk about the stats, trends, and what's hot and what's not. You could talk about how certain types of houses are selling right now while other types of homes are not. You could talk about the advantages of buying an investment property compared to putting money in bonds or the stock market. Be willing to be controversial. If you're confident and passionate about real estate, get out there and tell people why it's an excellent investment. If nothing else, people are going to talk about you. They're going to realize you believe in the value of real estate. Even if they disagree with you, they'll recognize that you're a great agent, that
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