than there are speakers available. Instead of conversing with one individual you meet at the grocery store, you can give your stock speech to 100, 200, or 500 people or more and get better known by everyone in your marketplace. Think of it this way: each speech to an audience of 50 roughly equals one or two listing appointments.
KEY TAKEAWAYS:
• Identify the method of communication you prefer that works best for you. • Once you've identified your communication strength, use it to full advantage. For example: If you excel at public speaking, join civic organizations, volunteer as a guest speaker, or host events at which you speak. If you're a good writer, use Facebook, Instagram, blogging, and other ways to reach people. If you're best at one-on-one communication, try cold calling, door knocking, or interactions at local events and volunteer opportunities. • Create and practice your elevator speech — a sentence or two about how you're better than your competition and why people should work with you.
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