business."
Here's a fact: innovation comes from new companies and new agents. You may be way more innovative than the agent, who's already been in the business for 30 years and doesn't want to try anything new. That realization should provide you with confidence and plenty of motivation. Remember what I said about Hewlett-Packard in Chapter 4? Do you think that Hewlett-Packard would have created the iPhone? Even though they had been in business for decades at the time, it took an upstart company like Apple to make the iPhone. Talking about iPhones, you might want to buy one working real estate. Unfortunately for Hewlett-Packard, they're no longer an innovative computer company. They're creating a lot of printers and a few computers, but they're not changing lives or fulfilling dreams with the newest, cutting-edge technology. I'm Just saying. In the same way, a new agent like you, who's just starting out, may have a lot more cutting-edge, innovative ideas that can help your customers. It's valuable to look at real estate through a fresh set of eyes, without the "but we've always done it that way!" attitude that many people who've been in the business for 20 or 30 years might have.
START WITH PEOPLE YOU KNOW
So, where should you start if you intend to build your real estate business book from scratch? A great place to find your customers is to start with your friends, your neighbors, your family, former coworkers, people you grew up with, former teachers — really, anyone you know.
Reach out to anyone you know in your area and just let them
95
Powered by FlippingBook