Remember "The Process" at the beginning of this book? You did read that, didn't you? If not, read it. Buyer agents have a lot of follow-ups, but seller agents can get stuck facilitating both sides of the transaction as a "Transaction Broker." So, starting your journey as a buyer agent only makes sense. It's also much easier to get buyers to put their confidence in you than to get sellers to list with you. Think of it this way: you're getting paid to learn the real estate marketplace. Working with buyers, you'll learn about the neighborhoods. You'll understand the market. You'll learn what's hot. You'll learn how much homes sell for and what makes some more desirable than others. You'll also be compensated for your training when you sell a house to a buyer.
THRIVING IN A S G IN A SLOW SEASON
Remember all the gloomy reasons I mentioned for people being reluctant to sell their houses during the school year and the holiday season? These circumstances can work in a buyer's favor. And if you represent buyers during those times, you can share the benefits. Buyers who go house-hunting during the slow season tend to be very serious about purchasing. Why else would they go out in the cold and wet weather to look at houses? Sellers compelled to sell during a slow season are probably also highly motivated. Maybe they've encountered unforeseen circumstances, such as a job relocation, trouble paying bills, or the threat of foreclosure. As we've seen, seasonal patterns can affect housing supply and demand. Suddenly, you might be looking at a situation with less competition from buyers because they don't want to move. At
97
Powered by FlippingBook