testimonial can save you a thousand words trying to convince a customer to work with you.
KEY TAKEAWAYS:
• Most people don't understand real estate and can't pick good agents from bad ones. • Use case studies, testimonials, and reviews to show how you've helped other customers reach their goals. • Contract signings and closings are great times to record testimonials on your cell phone and obtain reviews. • Use questions to pull information from clients. Professional editing also helps. • Use your broker if you're a new agent or have no case studies or reviews.
22
Powered by FlippingBook