1. Figure out what makes you better. 2. Then, figure out how you will tell customers why you're better by explaining it to yourself in the mirror. (look into your own eyes) 3. Test out your message and tweak it based on the response.
HOW TO FIGURE OUT WHY YOU'RE BETTER
Figuring out why you're better doesn't have to be super complicated. Before you get into fancy graphs and all sorts of crazy stuff, look at the basics. In marketing terms, this is all about developing your Unique Selling Proposition (USP). Remember when we talked about using testimonials? If you have testimonials and case studies, you already have proof that you are better. Here's what you can do: find something that separates you from other agents. It has to be believable. Here are a few ideas of differentiators you can look for in your expertise.
Negotiating:
Perhaps your prior business experience makes you an excellent negotiator. You used to work at a Fortune 500 company. Be aware that many agents claim to be good negotiators, so be prepared to explain your expertise to your prospects and customers in ways that are convincing and easy to understand. Offer them proof. Tell your customers stories about the multi-million-dollar deals you negotiated. Give them examples of deals you initiated because you dug into research your competitors overlooked. Tell them about the time you lightened a tense negotiation by telling a well-timed joke.
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